T-Mobile, Vero Partners and Evropa 2 have launched a new service in the Czech Republic called Songster. The service will enable T-Mobile customers to receive information about the music being broadcasted by Czech radio station Evropa 2.
The days of singing or humming the chorus to a puzzled music store employee could be numbered. The Songster service will send a SMS message to tell users the name of the artist and the title of the song being broadcast. This will allow the user to ask for the song by name should they decide to purchase it.
To use the service, the customer sends a SMS with the text SONG EV2 to a specific number. The service will then reply with the information. Competitions and other promotions are being organized to launch the service.