GuestLogix, a provider of on-board retail solutions to the airline industry, has announced that Delta Air Lines has deployed its Mobile Virtual Store on its domestic and international flights.
GuestLogix said that the Delta deal represents a major milestone for the company by adding potentially another 125 million passenger trips annually to its on-board retail platform.
The GuestLogix Mobile Virtual Store platform is expected to facilitate new revenue streams by optimizing planning and forecasting, facilitating on-board sales transactions and providing rapid intelligence to on-board retail trends to support merchandising, promotions and logistics.
Tom Douramakos, president and CEO of GuestLogix, said: We are very delighted about this new implementation with Delta. Ancilliary revenues from on-board retail sales are becoming more and more critical in the day-to-day operations and profitability for airlines.