Digital watermarking and identification card company Digimarc has extended its licensing agreement with mobile marketing and application solutions provider AquaMobile to market digital watermarking based print-to-web solutions across France, Italy, Germany, Spain, Portugal and the UK.
Under the new agreement, AquaMobile will use Digimarc’s mobile platform to market mobile consumer applications which enable camera phone users to link from printed materials such as newspapers, magazine advertisements, and packaging, to associated sites and services on the internet.
Since 2006, AquaMobile has been developing solutions based on the Digimarc mobile platform in Spain and Portugal, and plans to launch a number of pilot projects in 2008. The company recently closed its first round of venture funding with Axon Capital, which is expected to allow it to expand its presence in Europe.
By expanding our relationship with Digimarc to market print-to-web applications across not only Spain and Portugual, but also Italy, France, Germany and the UK, we are able to bring this technology to more users and offer advertisers and content owners the Pan-European coverage, said Aquamobile’s chief executive, Javier Gonzalez.
In a similar development, distributor of large-format digital printers and cutting machines in Taiwan, Yung Shiang Computer, signed an agreement to use Digimarc Mobile print-to-web linking technology in the Taiwanese mobile markets in June 2007. Earlier in September 2006, a mobile devices software applications provider, Mobile Data Systems, signed an agreement to license and use the Digimarc Mobile platform for mobile consumer applications.
Source: ComputerWire daily updates