Entertainment company Walt Disney and mobile operators AT&T Wireless and Sprint have released deals of their plan to generate revenues and attract subscribers through new mobile content services.
The Walt Disney Internet Group and AT&T Wireless are launching three subscription packages that will deliver content via AT&T’s mMode service costing $3.99 each per month.
The ‘Disney Magic Kingdom’ package will offer color graphics and games. ‘Disney’s fun for families’ package provides parenting tips and entertainment services from its TV shows, while ‘City Lounge’ offers movie reviews and showtimes.
Disney content will also be available on Sprint’s PCS vision service. Sprint customers will be able to download ring tones, screen savers and games for a fee.