Japanese 3G operator NTT DoCoMo has announced that it is unlikely to meet its 2002 subscriber targets. The company has given a downbeat assessment of the prospects for 3G and says that its 3G service lacks ‘ must-have’ features.
DoCoMo launched its FOMA 3G service in October of last year. It initially expected to have 1.38 million users by the end of March 2003, but it has attracted just 134,000 subscribers so far.
Its 3G service has been outshone by fast-selling camera-enabled phones, with which rival J-Phone has been successful. DoCoMo’s FOMA visual phones, which allow users to see each other, failed to win over a significant number of users. In addition, applications to download data such as video and music have been beset by problems.