BrandMuscle, a marketing services agency, has been chosen by dotMobi, a consortium engaged in the growth of internet use from mobile phones with the .mobi domain name, to implement its BrandBuilder marketing solution.
The dotMobi marketing Mobi-lizer solution provides domain registrars and resellers with access to customizable marketing and advertising materials to promote registration and use of the .mobi domain.
The dotMobi Marketing Mobi-lizer offers a variety of customizable advertising options including web banners, magazine inserts and more. Additionally, the dotMobi Marketing Mobi-lizer provides a mobility education center that houses information that users can access to help inform potential .mobi domain buyers of the benefits of owning and maintaining a .mobi site.
Trey Harvin, CEO of dotMobi, said: For registrars used to selling standard internet domains, the uniqueness of .mobi can present a challenge because the .mobi domain offers a complete solution for companies looking to go mobile. Our partners needed an equally unique tool to maximize their marketing efforts around .mobi. BrandMuscle’s BrandBuilder was a perfect choice to give our registrars the depth of tools they needed with an easy-to-use interface.