eASIC Corporation, a fabless semiconductor company, has appointed Matthew Ready as its new senior vice president of worldwide sales. Mr Ready will report directly to Ronnie Vasishta, president and CEO of the company.
Mr Ready will manage eASIC’s sales growth for the company’s current generation products and also spearhead the worldwide sales strategy for the next generation products.
In addition to leading direct sales efforts into eASIC’s worldwide customers, he will also assume responsibility for expanding eASIC’s world-wide sales channel partners.
Mr Ready has over 25 years of sales and management experience in the semiconductor industry in a variety of roles. Most recently he was vice president of worldwide sales at PLX Technology. Prior to PLX, Mr Ready has worked at Genesis Microchip, Zeevo, Opti and VLSI Technology.