Low-cost airline easyJet is using WebTrends analytics to gain maximum return from its online marketing campaigns.
WebTrends OnDemand Marketing Lab 2 and Analytics 8 will provide easyJet’s business users with a consistent view of business performance indicators, helping them better target their marketing spend to increase sales and revenue. Partners will also benefit from the improved insight into the performance of promotions and campaigns.
Reporting capabilities were key behind the decision to choose WebTrends. easyJet needed a partner that could cope with its wide range of reporting requirements across its 18 different language sites.
The ability to analyze in minute detail the manner in which our customers search for flights will make a huge difference to our online operations, said Andrew Berks, brand communications manager at easyJet.
WebTrends automatically emails reports to easyJet executives highlighting peaks in web traffic and click-through rates generated by marketing campaigns.