Google submitted a package of concessions in April this year to resolve antitrust investigations.
The European Commission (EC) has asked Google to come up with more concessions to end a long running antitrust investigation into the company’s alleged misuse of its dominant position in the online search market.
EC started the investigation into Google in late 2010 after receiving various complaints from companies such as Microsoft, Expedia and TripAdvisor.
Google, which has a market share of over 90% in the European Economic Area, submitted a package of concessions in April this year to the European Union (EU) to resolve antitrust investigations.
The company agreed to clearly label search results from its own services, such as Google Plus Local or Google News, while search links in Google Shopper and Google Flight will remain as it is where competitors pay to be listed.
EU Competition Commissioner Joaquín Almunia was quoted by the Wall Street Journal saying: "After the analysis of the results of the market test that concluded at the end of last month…I concluded that the proposals that Google sent to us months ago are not enough to overcome our concerns. I wrote a letter…asking to present better proposals."
The US Federal Trade Commission (FTC) earlier this year closed the 20-month antitrust probe into Google’s web-search business that investigated whether it had manipulated its search results to favour its own services.