According to Ericsson, there is still much work that needs to be done before multimedia messaging services (MMS) can be successful. The vendor has identified some major hurdles that need to be addressed – pricing is still a key issue, especially for business users.
Ericsson believes that to make money from the service, operators need to develop consistent and clear pricing structures. Interfaces will also need to be usable, especially since different mobile generations are being used. Issues involving intellectual property rights, which are making content deals difficult, also need to be resolved.
The company remains confident in the future of MMS and predicts that 30% of all mobiles will be MMS-enabled by 2003.