Ericsson has launched its U335 wcdma mobile platform, claimed to be the first to enable the introduction of mass-market Hspa multimedia devices capable of new services such as mobile TV, mobile video blogging and other services demanding both high uplink and downlink data speeds.
The Ericsson U335 combines uplink data with multimedia functionality at a comparatively low price level.
The latest addition to the mobile platforms portfolio of multimedia platforms, the U335 is expected to become a flagship product by supporting not only higher uplink data speeds than its predecessors but also incorporating several mobile TV standards and advanced multimedia features.
Robert Puskaric, head of Ericsson’s mobile platforms’ unit, said: The U335 is the first platform to enable mass-market production of true multimedia devices. By enabling mobile TV through MBMS, DVB-H and Unicast, together with outstanding imaging, video and music capabilities in a cost-efficient package, we expect to see many consumer models built on this platform.