Euronet Worldwide, an e-payments provider, has announced an electronic mobile top-up, also known as e-top-up agreement with SMA, a grocery chains in Italy.
The agreement with SMA marks Euronet’s entry into the Italian prepaid market, Europe’s largest prepaid market and Euronet’s 14th prepaid market. Under the agreement, Euronet will integrate its convenient e-top-up solution with the existing electronic cash registers (ECRs) at SMA stores, which comprises of company-managed stores branded Sma, Punto Sma, Simply and Cityper. With Euronet’s e-top-up service, SMA can sell mobile top-up minutes from all four Italian mobile operators without adding new equipment on their store counters and without the costs of holding inventory or incur losses due to theft with prepaid scratch cards. SMA is one of the first retailers in Italy to replace its existing scratch card distribution system with e-top-up.
Antonello Sinigaglia, managing director of SMA, said: Euronet’s proven prepaid processing services offer us a cost effective, simple and reliable e-top-up solution. SMA will be able to control its costs when offering prepaid products, yet still provide its customers with the convenient and secure service they have come to expect. Euronet’s state-of-the-art technology platform allows us to rapidly deploy e-top-up services for prepaid mobile airtime throughout our network and provides the opportunity to expand our offerings into other prepaid products in the future above all: gift cards and pre-paid debit cards.