Ever Ready Mortar has powered its CRM system with Rostrvm Solutions’ software suite to support its call centre’s outbound sales and inbound customer service operations.
Ever Ready Mortar offers its customers the facility to place orders for ready-mix mortar over the phone. The order is viewed in real-time by the depot, which makes the necessary arrangements for the delivery of the product.
Rostrvm says that its suite has enabled Ever Ready Mortar to introduce new features for its inbound customer service operation, such as an identifier for agents to provide a personal service; a distance calculator to establish delivery costs; and a routing system enabling calls outside of office hours to be routed to the nearest depot.
The firm is also able to carry out multiple outbound campaigns simultaneously and prioritise campaigns and schedule call backs.
Stacey Baillie, call centre manager at Ever Ready Mortar, said: “In addition to maximising the efficiency of our sales force, Rostrvm’s technology has allowed us to create a high level of personalisation and build one-to-one relationships with our growing customer base.”
Rostrvm offers its call centre suite to EDF Energy, First Choice Holidays, London Borough of Wandsworth, Nottinghamshire County Council, Asia Risk Technologies and Autonet Insurance.