To expand into location-based services
Facebook has acquired location-based service Hot Potato, where users share their activities online such as a venue, event, song, game or TV show, and the site lists trending terms.
The purchase price of the acquisition was not disclosed, according to Reuters.
Hot Potato enables people share what they are doing with friends and connect with other people doing the same thing.
Users choose the beginning of a sentence like "I’m attending…" or "I’m listening to…" and then fill in the rest of the sentence, thereby getting connected to a group of people who have posted similar ideas.
The website allows the group to share photos and videos and ask each other questions, while users can also create whole new categories by writing an entire sentence following "I’m," reports Reuters.
The news agency reported that Hot Potato has stopped signing up new users and asked its existing users to download any content they want to keep, and the website plans to delete all user data without transfering it to Facebook.
The acquisition follows an announcement made by Facebook of its new feature ‘Places’, which allows users reveal information about their locations to their friends.