Focus on mapping user behaviour, making them addicted to the service with closer integration with TV and music
Facebook will now have tighter integration with music, TV, and more things for users to share and track.
At the company’s annual f8 developers’ conference in San Francisco on Thursday, Facebook co-founder Mark Zuckerberg spoke about the "major overhaul" of the social networking sites that were doing rounds in the tech world in last few days.
He unveiled new ways for users to listen to music and watch TV. In an apparent move to make media an integral part of its service, Zuckerberg announced tie-ups with Spotify and Hulu.
The company also aims to learn and gather more information about user likes and make them engage more with the site than before.
The company is nearing 800 millions worldwide said Zuckerberg, adding that there are nearly 500 people on the site any day, a number that is unsurpassed by any other online service in the world.
He added that Facebook wants to give users even more interaction and influence among their friends by allowing its users to share the entertainment and information choices in their lives — with music, movies, television programs, books, games and news all available within the Facebook home.
"Being able to click on someone’s music and play it is a great experience," Zuckerberg said.
"Knowing that you helped a friend discover something new and that they liked your taste in music and that you have that in common is awesome," he added.
Zuckerberg told the 2,000 software developers attending the conference that the new features will "transform" the media industry.
Facebook also announced users will soon see a dramatic redesign of profiles into magazine-style timelines that will document users’ lives, to complement a news ticker that Facebook launched this week. The company will also launch "lifestyle" apps for users to share about their food and places they like.
"No activity is too big or too small to share," Zuckerberg added.
Earlier this year, Zuckerberg had said that the next things to become social are music, television shows and education. However, he had added that it is not in his company’s DNA to get into such verticals and that the company’s role would be limited to helping other companies improve.
Speaking at the eG8 forum in Paris, Zuckerberg had said, "Is Facebook going to do those? No way."
"We don’t have the DNA to be a music company or a movie company.
"But I hope we can help those companies become more social. We’re going to see a lot of the transformation in these industries over the next three, five years that we have with gaming so far."
The Facebook founder had said that industries in music, entertainment and media have the potential to be rebuilt again with the integration of social media.
He said, "People listen to music with friends, you read news and discuss it with friends. These industries can be rebuilt from the ground up with social. The opportunities when you make these companies social are a lot bigger than they are."