Marketers can target users from within one mile of their location.
Facebook has announced a new feature that will enable local advertisers to target the social media users based on their location.
The new location awareness feature is aimed at users located within a mile of the advertisers.
Facebook said it will be used only with users who allow applications to access their location information.
Facebook wrote in its blog post: "Facebook does not tell advertisers which specific people are in any audience and, as with our other advertising products; all audiences must meet a minimum required size.
"People have control over the recent location information they share with Facebook and will only see ads based on their location if location services are enabled on their phone."
The new feature is designed to help local businesses, and spread awareness about them among the users.
The company is also testing its mobile-advertising network to include all publishers and marketers. This will enable the mobile apps network to serve ads from Facebook advertisers within their apps, reported Bloomberg.
Facebook recently introduced people-based marketing platform Atlas to allow marketers to track the effectiveness of their ads across different devices.
