Fiserv, a provider of IT services to the financial industry, has launched a new adoption marketing program for its Paytraxx, an electronic bill payment solution that delivers a premium user interface, robust administration tools and tight integration to other Fiserv products and services.
The adoption marketing program includes a complete suite of marketing tools designed to assist financial institutions in successfully promoting bill pay services to their customers. The company has more than 650 financial institutions using the Paytraxx solution to provide convenience and value to their customers.
The adoption marketing program includes an intuitive online tutorial directed to consumer audiences. The online tutorial walks customers through the bill pay service, promoting the general benefits of electronic bill payment, while explaining how to use the Paytraxx system.
Developed with support from Beavercreek Marketing, the basic adoption marketing program is free to all Paytraxx clients and includes the online tutorial, sample print materials as well as web banner ads and an educational presentation for the institution’s staff members.
