Using Twitter to promote your company doesn’t always work…
This week saw Argos hit the headlines for its great use of customer service on Twitter.
The Argos Helpers account replied to a disgruntled ‘badman’ about when they would be ‘gettin sum more PS4 tings in’ – That’s a delivery of PS4 games to you and me.
But not all companies are quite as successful when they turn their hand to Twitter. In fact, there are some quite spectacular fails…
#AskBG campaign gives British Gas the cold shoulder
In October 2013, British Gas announced a £120 increase to annual energy bills. Shortly after, it launched a live Twitter Q&A session with its customer service director.
Unfortunately, the hashtag was commandeered and openly mocked by disgruntled customers who were not impressed with the price hike.
As well as ridiculing British Gas, the company’s social media team itself soon became a target.