Using Twitter to promote your company doesn’t always work…
#Waitrosereasons tags Waitrose shoppers as snobs
Waitrose was hoping to open itself up to compliments, not ridicule when it invited tweeters to finish the sentence: ‘I shop at Waitrose because…’ with the hashtag #WaitroseReasons.
While the supermarket did receive some praise, such as its correct use of grammar on its basket aisles, which specify ‘ten items or fewer’ not ‘ten items or less’, most people used the hashtag to mock how posh Waitrose is.
Unfortunately, this hashtag has now become famed for the tweet: ‘I also shop at Waitrose because I was once in the Holloway Road branch and heard a dad say ‘Put the papaya down, Orlando!’
But being ever professional, Waitrose welcomed all feedback and passed the insults off as ‘funny’ tweets.