Global Music International, a content aggregator that delivers music videos and music tones to the telecom industry, has announced a content licensing agreement granting it access to Sony BMG’s extensive library of music video and audio content, including ringtones and ringback tones, for broadcast in the Chinese mobile marketplace.
The deal follows an agreement Global Music International signed with China Unicom Newspace, which will soon see the China Unicom subsidiary begin broadcasting Global Music International’s inventory of music videos and audio content to its customers.
With the addition of new Sony BMG content, Global Music International can further enhance its mobile music services for the Chinese market by adding new and western music videos, ringtones and ringback tones to its current collection of independent music content.
We have been impressed with Global Music International’s established relationships with major telecommunications players in China, and are extremely pleased to be entering into a licensing agreement with them to offer our unique music content for mobile distribution on their partners’ wireless networks, said Kelvin Wadsworth, executive vice president & chief operating officer for Asia at Sony BMG Music Entertainment.
We see this agreement as an important part of our overall strategy to innovate, find new ways for our artists to connect with their fans, and develop new revenue streams.