Launch initiative to popularise new format to markup Web pages
Search engine company Google and its competitors, Bing and Yahoo, have teamed up to promote a new indexing standard for websites.
According to an AFP report, the companies hope to improve search results with the common format of tagging content. They have launched a schema.org initiative that aims to popularise a new standard to "markup" Web pages.
At present, webmasters can mark up pages in several ways, making it difficult for both publishers and search engines to roll out accurate results. The new indexing will help search engines to better categorise data and prioritise content, say the companies.
Google employee Ramanathan Guha wrote in a blog post,"We want to continue making the open Web richer and more useful."
"We know that it takes time and effort for webmasters to add this markup to their pages, and adding markup is much harder if every search engine asks for data in a different way."
Bing program manager Steve Macbeth said, "We want to enable publishers to give us hints about what things they are describing on their sites."
"We at Bing see this as a major step forward for the Web, simplification for webmasters and richer more informative search results for consumers."