Concessions are aimed at ending a case that could have led to a fine of up to $5bn.
Search engine company Google has said it has done a ‘good job’ by alleviating EU antitrust concerns that it unfairly posed hurdles to competitors in search results, by proposing concessions.
Google, which had been under the scrutiny of the European Commission for almost three years, came up with concessions in April.
These concessions were aimed at ending a case that could have led to a fine of up to $5bn, according to Reuters.
The search engine company has now offered to label its own products in internet search results, which will now let advertisers transition to rival platforms.
The competitors of the company, however, said the plans would further boost Google’s supremacy of searches on Internet as it would compel rivals to compete among themselves, and increase their costs too.
EU Competition Commissioner Joaquin Almunia was quoted by the news agency as saying that it could surely ask Google to improve its proposals.
Google’s general counsel, Kent Walker, contended that the company offered reasonable concessions.
"Our proposals are meaningful and comprehensive, providing additional choice and information while also leaving room for future innovation," Walker said.
"That’s why we focused on addressing the Commission’s specific concerns, and we think we did a pretty good job."