Indian entrepreneurs will be mentored by Google’s executives from California and Israel.
Google Launchpad, a mentorship programme designed to help startups, is coming to India to guide them about product strategy, user interfaces, technology, user experiences, and marketing.
Around 25 startups will become part of a programme starting November 3rd in Bangalore.
So far 10 selected startups are from different fields like CoSight, sales based company, Smart Pocket a firm that manages loyalty cards for phones, Wazzat Labs, an image processing startup, Bluehat Education an e learning firm and RightDoctor.
Google India country head of the startup programme Sunil Rao said: "By next year we want to do this every quarter, and a year from then, we hope to do it every month."
"We need people who can really implement the idea. We are also looking for those with a sound business plan and minimum product viability."
"Adding that the startups were being identified based on the quality of the founding team."
The mentorship programme was launched in Israel in December 2012, and the search major has held such events across Israel and later in Brazil, but this will be the first time that Google is bringing the programme to India.