Google has reportedly launched a local test version of its search engine in India, which enables users to do search queries in local languages.
The new service will also generate content in local languages.
A Google spokesperson told local media the company expects online growth to generate outside of large cities, where people are mostly comfortable using Indian languages.
The new technology can be found on an Indian version of Google Labs. It includes an Indic On-Screen Keyboard iGoogle Gadget that lets users type search queries in 14 Indian languages by using a mouse to choose letters from an on-screen keyboard.
It also has a Google Indic Transliteration that enables users to type in phonetic Hindi using an English keyboard. Content created can be used in e-mail, word processors and other applications.
Google’s Indian search efforts trail those of Yahoo, which earlier this year launched search portals in seven Indian languages.
Google also yesterday introduced Indian versions of Google Local Search and Google Local Business Center, both in English.