US spirits brand Grey Goose Vodka has revealed that it will be a promotional partner for the 2007 US Open Tennis Championships held at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York.
Grey Goose Vodka’s sponsorship deal includes branded exposure in the Arthur Ashe Stadium and branded cocktail bars on tournament grounds. Grey Goose signature cocktails will also be sold at all restaurant and bar venues, and sip responsibly brand messaging will appear on the video boards in the stadium and throughout tournament grounds.
Grey Goose said this marks the first year that it will partner with the USTA at the highest annually attended sporting event in the world, with more than 650,000 spectators in attendance.
We are extremely excited to build a long-lasting relationship with the sport of tennis and the US Open, said Monsell Darville, VP and group director of Grey Goose. Grey Goose Vodka is a natural partner for the US Open – we are creating synergy by pairing the ‘World’s Best Tasting Vodka’ with the most prestigious tennis event in the world, Mr Darville continued.
The official Grey Goose Vodka cocktail Honey Deuce will be sold in a souvenir cup that features previous US Open champions at select bars on premise during the tournament, the spirits maker said.