It aims to give all companies the tools to acquire, grow and retain customers cost-effectively
Software-as-a-service company HTK has released a new version of its Horizon software-as-a-service platform to address the Customer Experience Management market.
HTK Horizon offers a combination of social, local and mobile technology with CRM and real-time customer database segmentation make marketing campaigns and customer service more effective.
The latest release of HTK Horizon aims to equip all companies with the tools to acquire, grow and retain customers cost-effectively.
With HTK Horizon, businesses can store their end customer data, slot it as per ustomer preferences, previous behaviour and geographic location. And then the businessess use the insight to run personalised marketing campaigns and customer service operations across the web, email, SMS text, social media and interactive voice channels.
In addition, HTK Horizon also includes mobile and geo-location capabilities. It works across all mobile and geo-location channels using a single view of segmented customer data, which ensures the consistent delivery of marketing messages and customer self-service options.
HTK Online Business managing director Justin Bowser said it’s imperative that businesses – particularly small and medium-sized businesses – put the right tools and practices in place to begin with, and don’t underestimate the importance of a personalised customer experience.
"This new and exciting release of Horizon will give businesses the market-leading tools they’ve been asking for to really drive their sales, customer experience and loyalty in a way that doesn’t break the bank," said Bowser.