Hutchison 3G has confirmed that it is to use the brand name ‘3’. The mobile operator will use the name when it launches its next generation services in the UK later this year, with which it hopes to attract 1.5 million users.
The company is to use the new brand name in most of its 3G markets, including the UK, Australia, Sweden and Hong Kong. The move follows a series of rebrandings: BT Cellnet became O2 earlier in the year, and One2One changed to T-Mobile.
Hutchison is still maintaining that it will roll out 3G services in Q4 2002, despite rumors that technical problems would force it to delay the launch.