Informatica Corporation, a provider of data integration software, has appointed Dr Chris Boorman as its new chief marketing officer and senior vice president, responsible for worldwide marketing.
Dr Boorman has 20 years of international marketing leadership experience at enterprise software category companies. Previously, he worked as CMO for SDL, a global information management enterprise software vendor offering language translation technology and services. At SDL, Dr Boorman played a key role in two strategic acquisitions and implemented initiatives to drive higher productivity across various marketing functions.
Sohaib Abbasi, chairman and CEO of Informatica, said: We will gain from Chris’s exceptional marketing skills and unique international experience as we continue to establish Informatica as the worldwide leader in the enterprise data integration market.
Dr Boorman said: I am delighted to be joining Informatica. As an acknowledged leader in both data integration and data quality enterprise software categories, Informatica is well positioned for sustained growth.