Joost, a broadcast-quality on-demand internet television service created by the founders of Skype and Kazaa, has been commercially launched.
Joost, which was founded by Janus Friis and Niklas Zennstrom, combines the TV and the internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of web 2.0 technologies. It is the first online, global TV distribution platform bringing together advertisers, content owners and viewers in an interactive, community-driven environment.
Previously known as The Venice Project, Joost features more than 150 channels with programming across all genres. While the majority of programming is currently available to viewers in the US, Joost aims to enhance its worldwide offering with the addition of international, regional and local partners on a continual basis.
Joost, which is available from www.joost.com is now is available to an unlimited number of friends, family and colleagues of existing beta testers. In addition, campaigns from the 32 companies recently announced as advertising partners for the service will begin airing on the platform this month. These advertising launch partners include numerous blue-chip brands, such as The Coca-Cola Company, HP, Intel and Nike.
Today marks the beginning of an exciting phase for Joost – we are officially open for business, said David Clark, executive vice president of global advertising for Joost. We’re enabling our viewers to share Joost with their friends and family, and we’re working collaboratively with the world’s leading advertisers and agencies to design a new ad model for the next generation of television.