Jump2Go, a provider of advanced data applications to radio broadcasters and consumer electronics manufacturers, has launched Go Commerce service to support Apple’s Radio Tagging feature for HD Radio & RDS equipped radio stations.
Go Commerce service will provide tagging technology compatible with iTunes, which is available immediately and will be accessible to more radio stations nationwide.
The radio stations who subscribe to the Go Commerce service are able to embed rich data into the FM signal, which they can then use to help monetize their programming. Listeners will be able to buy the song that is playing on their favorite radio station by simply pressing a button in the radio station’s customized Go Commerce enabled store on the station’s website.
Allen Hartle, founder and CTO of Jump2Go, said: Jump2Go’s Go Commerce service generates revenue for stations from HD Radio Tagging, RDS radio tagging and iTunes fulfillment on radio station websites. This is an exciting development which now enables terrestrial radio to directly support and interact with the very successful iPod and iTunes product lines. With our proprietary technology, Jump2Go is uniquely qualified to be the sole provider of HD Radio Tagging services, in addition to our own patented pending solution for FM RDS and the station web sites.