Kaspersky Lab is about to unveil a strategy for the enterprise market based on bundles of its products, culminating with an all-inclusive one that will feature a new anti-virus capability for mobile phones.
The privately held Russian AV developer currently offer its flagship products with the Kaspersky AV for… title, with the different flavors being Workstation, File Server, Exchange, Linux, Linux Mail Server and PDA.
While those discrete products will continue to exist, with the launch of its upcoming release 6.0 of its underlying technology, the company is also introducing some bundles in order to address the enterprise space, said David Emm, senior technology consultant for the ISV in the UK.
The smallest will be Kaspersky Work Space Security, which will be just for workstations, he began. Then come Business Space, which adds server security, Enterprise Space that adds mail server, and finally Total Space, which adds internet gateway for SMTP traffic, PDA and the new mobile phone protection, supporting Symbian and Windows Mobile.
The Moscow-based company, which was founded in 1997, continues to rely heavily on its OEM relationships with a wide range of companies, including Juniper, Check Point, D-Link, StreamShield, Borderware, Zyxel, F-Secure and Surfcontrol. Revenue is reportedly approaching the $100m mark and, having established a US office in 2005, Kaspersky is now engaged in building more brand awareness with a view to driving sales under its own steam.
The USPs it will rely on for the push into enterprise under its own brand, said Emm, will be our detection capabilities and speed of response, as well as the fact that we update hourly, whereas most of our competitors are, at best, updating only daily.