Lakeshore Learning Materials, a multichannel retailer of educational toys and learning materials for children, has implemented software solutions provider Escalate Retail’s Blue Martini e-commerce suite with the business intelligence reporting module. Lakeshore has also selected the Blue Martini contact center and relationship marketing modules, which it plans to roll out in the coming months.
Lakeshore chose Escalate’s Blue Martini commerce suite to enhance its e-commerce capabilities and provide its online customers with a more robust, consumer-friendly website. With the latest version of the Blue Martini suite, the Lakeshore website now features a comprehensive search function that allows parents and teachers to locate products dynamically based on age or grade, product category, keyword, etc., the company said.
The business intelligence reporting module within the Blue Martini product line has enabled Lakeshore with statistical and analytical website information, sales reporting and search effectiveness reporting.
The Blue Martini contact center application will allow Lakeshore’s customer service representatives to easily handle tasks such as helping recover lost customer passwords, processing exchanges and returns, checking the status of an order, etc. The relationship marketing module will help Lakeshore interact more deeply with customers by engaging them via direct mail or e-mail campaigns, in addition to taking website personalization to a new level with the ability to target specific promotions and pages to individual customers, according to the company.
Bo Kaplan, president of Lakeshore Learning Materials, said: We knew that we needed a long-term, multi-channel solution that could add new functionality to our website, along with a much higher degree of personalization and fun features for our customers. We look forward to rolling out the additional applications so that our customers can experience the full value that Escalate can bring to our company.
