Google Sites tops as search destination with 90% of all searches conducted in the region
Latin America conducted a total 18.5 billion searches in March 2011, an increase of 21% compared to previous year, with the typical searcher conducting 167 queries during the month, according to comScore.
Google Sites held a strong lead as the top search destination, accounting for 90% of all searches conducted in the region, the research firm said.
The increase in number of queries was driven primarily by a 14% increase in the number of unique searchers, and a 6% gain in the number of searches per searcher.
The research firm said that each of the six countries included in the study experienced growth in search query volume.
Brazil, which accounted for the largest volume of search queries at nearly 6 billion, also had the strongest growth rate of 34%.
Mexico ranked as the second largest search market with nearly 3.2 billion queries conducted in March 2011 (up 23%), followed by Colombia with almost 2.9 billion searches (up 28%).
Across each of the six countries, Colombia accounted for the highest share of searches at Google Sites at 92.2%, with Argentina accounting for the lowest share at 89.4%.
Facebook.com ranked as second in search destination in Latin America with 525 million searches (2.8% share) followed by Microsoft Sites with 513 million searches (2.8% share).