Denmark-based toy manufacturer The Lego Group has begun working with NetDevil to develop a Lego-branded massively multiplayer online game.
NetDevil is a leading independent game development firm that specializes in the development and construction of massively multiplayer online games (MMOGs). The company has teamed up with Lego Group to help the manufacturer further increase its Lego brand’s exposure.
As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand, said Lisbeth Valther Pallesen, executive vice president of community, education and direct division at Lego Group. The Lego brand represents construction, creativity and problem solving – values that compliment the MMOG market.