Marcus Theaters and California-based Mobile Candy Dish have launched a pilot scheme to allow consumers to purchase movie tickets and obtain movie information via their mobile phones.
The Movie Candy application enables consumers to access information on theater locations, show times, trailers, movie facts, as well as giving them the ability to purchase tickets through their mobile handset. When they arrive at the theater, they simply tap their phone on the point-of-sale terminal device, much like swiping a credit card, and the transaction is completed.
In addition, participants will also be able to use the Blaze mobile wallet provided by Mobile Candy Dish to purchase concessions at Marcus Theaters. Furthermore, the Blaze mobile wallet offers participants the ability to view their electronic receipts, account balance, account limit, and to obtain a list of nearby merchants, turn by turn directions, and maps, among other services.
Our goal is to empower consumers to use their phones for purchases and information gathering. Most people love their phones and never leave home without them. Consumers have told us that making purchases and accessing information with their phones would also be convenient, said Michelle Fisher, founder and CEO of Mobile Candy Dish.