Mobile device management developer Mformation Technologies will in the coming months announce partnerships with encryption, VPN, and anti-virus vendors to offer updates and management of their software clients from its server.
Rob Dalgety, marketing director at the Edison, New Jersey-based ISV, said the alliances will form part of the company’s increased focus on the enterprise market. He said mobile devices are becoming more pervasive for data applications rather than just voice comms, and IT departments’ needs to manage them are growing.
However, Mformation continues to believe that enterprise MDM is something to be delivered as a service by mobile operators rather than a DIY technology based on a server in a corporate customer’s network. Dalgety said Mformation has been dong a lot of work with the carriers that use its technology to help them formulate their go-to-market for business services generally and enterprise MDM in particular.
Now it wants to extend the functionality of its platform beyond firmware updates over the air, configuration of devices, activation of subscribers and monitoring, with security the obvious next area.
We’re building a partnership program with key players in these security segments, for whom we can mobilize and manage their clients over the air, with the single-console approach that customers want, said Dalgety. He said the choice of partner is only partly Mformation’s because often it will be called upon by a carrier to work with a particular vendor with which it has a relationship.
Given its background as a vendor of technology to carriers, it is no surprise that Mformation sees even enterprise MDM as something to be delivered by them as a service. Other vendors, such as HP with its Bitfone acquisition and now Microsoft with its recently launched MDM server, see a market for technology sold directly into the corporate end user for a DIY approach.
As for its expanding ambitions in terms of what it can manage, Mformation’s thinking resonates with what other players such as BigFix and Lumension (formerly PatchLink) have been doing for some time.
It remains to be seen whether those client consolidation players will be happy to let their technology be managed from an Mformation server when dealing with mobile phones and PDAs, or whether Mformation will seek out pure-play encryption, VPN, and AV vendors who will see it as another route to market.