Microsoft, the US software giant, has revealed its first smartphone, as part of its plans to become a major player in the huge mobile phone market. The company is aiming to dominate the mobile software market in the same way that it has done in PC software.
Orange UK is to be the first operator to launch a mobile handset with Microsoft software. The companies hope that the handset, which is referred to as SPV (sound, vision and video) and made by Taiwan’s HTC, will pay for itself within five months.
Orange and Microsoft will spend a combined $20 million on aggressively marketomg the phone, which took 18 months to develop. When the SPV hits the shops in two weeks’ time it will retail at GBP179 ($250) – comparable to other camera-enabled phones from Nokia and Sony Ericsson.