The UK’s mmO2 has selected Nokia to provide mobile picture messaging software. The operator has also announced that it plans to roll out its picture messaging service across Europe in the autumn.
mmO2 expects that multimedia messaging services (MMS) will drive demand for mobile data connections and result in additional revenues for operators and content providers, although it has not stated its expected revenues.
The company is hoping that MMS will prove popular with both individual users and business users, by enabling the sending of photographs and for the sharing of information. MMS allows users to send and receive pictures, animations or audio and video clips along with text.