Mobile operator mmO2 has launched O2, its new consumer brand throughout its European markets. The move creates a single brand for the company’s operations in the UK, Ireland, Germany and the Netherlands.
O2 will use a major multimedia advertising campaign to familiarize the brand with European consumers. The campaign will focus on the company’s new generation of voice and data services.
mmO2’s strategy is to deliver shareholder value by focusing on improving operational performance and leading in new data services. The launch of O2 will enable the company to focus on its European mobile operations as one business.
The company says it is seeing improvements in key areas of its activities, and recently announced plans to develop a seamless pan-European mobile data highway.