ModeLabs, a company engaged in designing and developing mobile phone handsets, has announced the launch of the Levi’s mobile phone in Hong Kong.
The Levi’s phone has a riveted steel body and detachable chain. It is available in around 40 points of sale in the city’s major stores (e.g. The Levi’s Store, Broadway, City Call, PCCW, and Show Room CSL).
Pierre Asseo, director of ModeLabs Asia, said: Launching into a new country is the materialization of technical, marketing and sales investments. Future product launches should benefit significantly from the experience acquired with this first deployment as the essential commercial and technical engineering will already have been deployed.