Motorola has announced enhancements to its on demand portfolio that leverage adaptive media management, which is a technology framework that is reported to create a flexible, cost-effective platform for the delivery of on demand services including video on demand, time-shifted television and on demand advertising.
Motorola said that the platform enables its video service provider customers to adapt rapidly to changing content usage patterns while optimizing storage, streaming and network costs. Subscribers will benefit from increased content choice and greater service reliability, added Motorola.
Rather than a ‘one-size-fits-all’ approach to managing and storing content, Motorola said that its adaptive media management (AMM) proactively and reactively manages the placement of content within the network and identifies and assigns the most effective streaming and storage technology.
Buddy Snow, senior director of on demand video for Motorola’s home and networks mobility business, said: We’re helping our customers future-proof their networks by delivering flexible solutions built around a proven, on demand platform. Our AMM approach allows them to optimize the cost of service delivery as they scale their deployment of advanced services. By making it easy for our customers to grow and manage their on demand content, we are accelerating the delivery of personalized media experiences for consumers.