The world’s second largest mobile handset manufacturer, Motorola, said on Thursday that it is planning a return to the Japanese market. The company largely withdrew from Japan in 1995, mostly because Japan’s technological standards make it hard for foreign manufacturers to make money.
Motorola believes that the switch to 3G, which will bring Japan in line with the standards used in the rest of the world, will make re-entering the market worthwhile. We see the advent of wideband CDMA (the common standard for 3G) as a good opportunity for us to re-enter the market at the appropriate time, Motorola’s 3G manager John Thode told the Financial Times.
Motorola, which recently restructured its mobile operations to improve its competitiveness, plans to cut 9400 jobs this year in an attempt to return to profitability.