MTV Networks and internet video specialist ROO have entered into a partnership to offer a video player and customizable video channels to the more than 500 online college newspapers in mtvU’s College Publisher network.
Each of the network’s student-run publications will now have free access to a customizable, private-label video player and a wide variety of on-demand content channels – including news, sports and entertainment from leading providers such as The Associated Press and Reuters.
The ROO content team will work closely with mtvU, MTV’s 24-hour college network, to develop and secure exclusive new original video content. The ROO player will also enable the online student papers to distribute their own video content, or to partner with a university’s TV station to make its programming available worldwide.
The video players will be individually branded to reflect the look and feel of each college newspaper site.
Publications that install the plug-and-play applications will also be able to capitalize on a new video advertising revenue stream. With the addition of online video, and several other recently introduced multimedia features, MTV’s College Publisher network has been renamed the College Media Network.
While the name of mtvU’s online college newspaper network will be new, the content management solution used by campus publications will keep the College Publisher title.
The College Publisher platform is the only online publishing system designed specifically for college newspapers. The web-based suite of tools allows multiple users to control all facets of digital publishing, including content management, multimedia administration and online advertising.