UK ‘quad-play’ services provider Virgin Media has chosen Narrowstep to power its online video offering, which comprises a range of factual and entertainment content, sports and movies.
Narrowstep currently powers more than 150 TV-over-IP channels, including Go Beyond TV for Land Rover, London TV, RomeReports TV, and ITV Local.
Virgin Media uses Narrowstep’s TelvOS internet TV technology platform and services to co-ordinate and enable the management and play-out of its recently-launched internet TV offering. Content includes a mix of entertainment from Virgin Media Television channels such as LivingTV, Bravo, Challenge and Trouble.
We set out to take the best of both worlds – the linear viewing experience of TV and the interactive two-way experience of broadband – to play out the video content people want to watch with browsing and click through opportunities, archive access and advertising. Narrowstep provided us with the industry-leading technology platform to do so, stated Jason Boswell, acting head of commercial development for Virginmedia.com.