November 2011 saw 181.5 million unique people in Europe visiting newspaper site
About 47.8% of 379.4m Europeans, who went online in November 2011, visited newspaper sites, with a considerable number visiting the top 5 newspaper sites preceded by a visit to Facebook, according to comScore’ study, which studied Internet behaviour in Europe.
This review assessed Internet usage in 49 European markets aggregated into the European region.
The month of November saw 181.5 million unique people in Europe visiting newspaper sites, an increase of 9% compared to same month from 2010.
The Daily Mail attracted the largest online audience with 20.1m unique visitors, followed by the Guardian at 15.7m unique visitors.
The UK newspapers were followed by Turkish newspapers Hürriyet and Milliyet and German newspaper Bild, as each attracted around 10m unique visitors.
At least 12% of them visited the Google Sites prior to visiting the top 5 newspaper sites, while at least 10% visited Facebook before heading for the newspaper sites.