UK start-up Netemic has launched iFeed, a search and analysis tool designed to help companies cut through the bloated blogosphere and pinpoint sensitive information that could potentially damage their brand.
iFeed filters through internet noise to sniff out relevant comment, news, or opinion buried deep in social media such as blogs, wikis, and forums. It said that with constant updates of opinions about their brands or products, companies using iFeed can respond to events and protect their business, track competitor’s products and campaigns, and gauge customer satisfaction levels.
Social media is the fastest-growing body of information on the web with an estimated 70 million blogs clogging its pores and no sign of a slowdown.
Recent corporate history is littered with examples of how social media has made or broken brand image online and instances can only grow in frequency as this body of content expands, said Netemic CTO Tom Quick.
Results are constantly updating and delivered to user desktops though a user-friendly interface so the information can easily be distributed to colleagues or clients.