Wonder PL features topics from wellness to food to entertainment targeting women.
A new online video sharing service called Wonder PL has been launched for lifestyle content, taking direct aim at YouTube and Vimeo.
The new platform is designed to support professional content creators as it offers consumers an improved, advertising-free consumer experience across the web and iPhone devices.
Wonder, which is supported by Universal Music Group, Qualcomm Ventures, ex-Apple executive Pascal Cagni and a personal investment by Vice Media President Andrew Creighton, has topics from wellness to food to entertainment aimed at women.
Wonder PL founder and CEO Sofia Fenichell said:"Wonder PL was created to deliver a professional video platform for content creators that makes good business sense, while ensuring an enjoyable experience for consumers.
"We didn’t think the two had to be mutually exclusive and we are finding out that we were right."
The main difference between Wonder and YouTube is that the new service is targeting professional content makers to make use of its platform by paying an annual fee, while Google’s video sharing platform is free of cost.
The new professional video service incorporates Ooyala, which is said to offer sophisticated hosting and HD streaming capabilities. It
"The industry currently trades a free or nominal membership fee in exchange for taking very high platform commissions ranging from 10% to 50%," Fenichell added.
"We believe this is an unsustainable model for creators who need to generate value from their work, and we are disrupting the traditional landscape by taking a different approach."