The new website offers consumers a quick price comparison service, making the prescription refill process faster and more convenient. This should boost the purchase and refill of prescription drugs. It also offers a marketing opportunity for pharmaceutical companies, who could sponsor the site to attract new users to their own product sites.
Marketing firm Nexan and ASP Respond.com have launched a new website, 1-800prescriptiondrugs.com.
Marketing company Nexan and managed services provider Respond.com have launched a website, 1-800prescriptiondrugs.com, offering price comparisons on prescription drugs in the US. Visitors to the site fill out an online form specifying which drugs they need. It forwards the form to vendors, who respond with their best offer on the products. Generally within 24 hours, the consumer is notified of the search results by email and decides which sellers to respond to
The site allows consumers to choose a seller based on price. This means it should give consumers a sense of empowerment in their prescription purchasing decisions compared to traditional prescription purchasing, where consumers must pay whatever price their local pharmacy charges.
Online purchasing alongside home delivery may also speed the purchase of drugs, as well as helping consumers who feel more comfortable purchasing drugs in a private environment for conditions about with they feel embarrassed. This all is good news for the purchase and refill of scripts.
The 1-800prescriptiondrugs.com homepage lists the most requested drugs but also allows consumers to specify additional drugs of their choice. The most requested list includes weight loss, anti-depressants, birth control and pain relief. Since consumers will generally already been prescribed the drug, the service will help people honor their prescriptions by making them more affordable. The site also offers information on products.
Pharmaceutical companies could benefit by sponsoring the website (and any similar rivals). So if a consumer specified she was interested in a pain relief medication, the email containing the quotes could also include a link to a pharmaceutical company’s product site. This is a good way to introduce users to product sites, where offering disease information and management tools can encourage revisits.
