Even though the mobile industry has seen a downturn of late, Nokia is confident it will be able to increase the price of its mobile phones. The company believes that customers will be willing to pay for value added phones sporting new product concepts.
The average cost of mobile handsets fell over 2001. But Nokia thinks that the introduction of new services such as multimedia messaging, which will allow users to send picture messages, will encourage people to buy new phones and take advantage of the service.
Nokia also says that the reported ‘doom and gloom’ attitude that operators have been taking over 3G mobile handset availability delaying network rollout is an over exaggeration of the true situation. The company says it is on target for its 3G devices.
It will launch 20 new phones by July, including a device with digital camera capabilities. The company plans to launch the bulk of its 3G phones during Q4 – so it will have to wait and see if customers are indeed willing to pay extra for them.