Finnish equipment manufacturer Nokia has announced a partnership with Etisalat, the incumbent telecommunications service provider in the United Arab Emirates to accelerate the adoption of new internet services on its mobile devices.
Nokia said that the service is currently available exclusively to Etisalat mobile customers and the partnership will offer easy access to both the companies’ mobile internet and content services. The collaboration will focus on areas such as mobile downloads, mobile games, online image sharing, instant messaging and mobile media.
As part of the collaboration, Nokia will integrate Etisalat’s Weyak content under the ‘Nokia Download!’ application providing an easy access channel to the content. Similarly, Etisalat customers will be able to access all Nokia mobile internet services on specific Nokia devices in the UAE.
We are delighted to have the opportunity to work with Etisalat and not only enhance access to mobile internet and Etisalat content services but also bring new mobile internet services to consumers, demonstrating that the mobile device is becoming people’s primary interface to internet, content and social networks, said Kuba Pancewicz, director area accounts at Nokia Middle East and Africa.
With a market penetration of 150% of the population, Etisalat reaches out to every single person in the country. Through this partnership with Nokia, we are excited about creating new ways of accessing the excellent mobile internet services and content from both our own Weyak as well as from Nokia, said Khalifa Al Shamsi, vice president marketing, consumer and SMB at Etisalat. Following a successful launch in the UAE, we look forward to expanding our cooperation with Nokia on mobile internet services to other Etisalat operations in the region.
The two companies are also working together to simplify the purchase of digital content with Nokia devices. The services are scheduled to be available for use by the end of 2007.
Nokia has been focusing its efforts on mobile internet value-added services. Earlier this week, it launched the Nokia Internet Radio service, available on its N82, N91, N95 and N95 8GB mobile devices.
Source: ComputerWire daily updates